From beginning with just a few hats back in 2016 to transitioning into a premium & innovative lifestyle apparel brand of today, bCLUTCH has found a niche & crafted a movement for the current & future generations to come. 

The Name

Our name is exactly as it sounds. bCLUTCH = Be Clutch. The logo is the B & C combined into one. In sports, being clutch is being able to perform under pressure. Scoring a game winning goal is clutch. Leading your team back from behind is clutch. When applied to life, we believe clutch is exactly what you need, exactly when you need it.

Who We Are

We are a premium lifestyle apparel brand & movement designed in London, Ontario, Canada.
We aim to create a wide range of exclusive high quality crafted hats, tees, hoodies & more.
We're relentless in our search of progressive fashion trends across the globe & the brand is heavily inspired by a lifestyle filled with music, sports, fitness, fashion, adventure & friends.
We leave nothing to chance in the pursuit of crafting high quality apparel & are extremely particular about the finer details of what we create. 


We are proud supporters of the SickKids Foundation. A portion of every sale is donated to the charity on a monthly basis. 


We plant one tree from every order through One Tree Planted. Learn more at