Our Story

From starting with just a few hats back in 2016 to transitioning into a premium & innovative lifestyle apparel brand of today, bCLUTCH has found a niche & constructed a movement for the current & future generations to come. Created & designed in London, Ontario, Canada.

Who We Are

We are a premium lifestyle apparel brand designed for athletes & individuals who strive to push themselves in every aspect of their life. We aim to create an exclusive athletically hip culture. Our aesthetic is a mix of streetwear fashion & sports.

We're relentless in our search of progressive fashion trends across the globe & our brand is heavily influenced by a lifestyle filled with music, sports, fitness, friends, fashion & adventure. 

We leave nothing to chance in the pursuit of designing high quality apparel & are extremely particular about the finer details of what we create. 


We are proud supporters of the SickKids Foundation. A portion of every sale is donated to the charity on a monthly basis.