IKIGAI
When our brand was born in 2016, it's what got us up in the morning everyday to grind and build something out of nothing.
The passion and purpose of life is your IKIGAI.
It is the joy found in living - whether it is your job, sports, music, hobbies, family, friends, etc. It is what you are trying to achieve from this life that you were given. Make the most out of everyday and be clutch.
